Why Is Everyone Obsessed with Labubu?

If you’ve scrolled through TikTok, Instagram, or any collector community lately, you’ve probably seen Labubu, a wide-eyed, slightly creepy-cute creature popping up in hauls, shelves, and viral videos. But what exactly is Labubu, and why is everyone suddenly obsessed with it?

Let’s dive into the world of designer toys, blind box figures, and social media-fueled fandom to uncover why Labubu is the star of the show.

What is Labubu?

Labubu is a quirky character from “The Monsters” series created by artist Kasing Lung and brought to the mainstream by toy giant Pop Mart. With its big ears, snaggle-toothed grin, and oddly adorable expression, Labubu stands out from the usual cutesy collectible toys.

Labubu’s appeal lies in its unique design part playful, part eerie. It taps into the growing love for collectibles that blur the line between art and toys. Whether dressed as a pirate, a bunny, or a punk rocker, each version of Labubu has its own personality, making it irresistible to fans.

Pop Mart and the Blind Box Buzz

Labubu’s popularity is tightly linked to the success of Pop Mart, the Chinese collectible toy brand known for its “blind box” model. Each box contains one random figure from a themed series, creating a sense of mystery and excitement. This system taps directly into the thrill of surprise and the collector’s urge to “complete the set.”

Labubu appears across several Pop Mart series, and each drop often includes rare “secret editions” that are harder to find—and instantly more valuable. This scarcity model has turned Labubu from just a toy into a must-have collectible.

The Rise of Designer Toy Culture

Labubu also sits at the center of a much bigger trend: the rise of designer toys. Unlike traditional toys made just for kids, designer toys are made for collectors of all ages. They’re often limited edition, artist-designed, and meant to be displayed rather than played with.

With more people treating their spaces like mini galleries, collectible toys like Labubu become part of self-expression—tiny art pieces that reflect personality and taste.

Social Media: Fueling the Fire

Platforms like TikTok and Instagram have supercharged Labubu’s fame. Unboxing videos, shelf tours, and collection hauls give fans a way to share their love—and their loot. The result? A global community of collectors constantly hyping the next release.

Some videos rack up millions of views, showing just how widespread the obsession has become. Social media doesn’t just showcase Labubu—it turns it into a cultural moment.

More Than a Toy: An Emotional Connection

For many fans, Labubu isn’t just a collectible—it’s something they connect with on a deeper level. The character’s expressive eyes and whimsical costumes make it easy to build a story or emotional bond. It’s not unusual to see fans naming their Labubu figures, photographing them in everyday life, or even creating entire Instagram accounts for them.

In a fast-paced world, collecting something that sparks joy—like Labubu—offers a small sense of control, comfort, and creativity.

The Scarcity Factor

Labubu’s popularity is also driven by scarcity. Limited edition releases, secret figures, and retired versions create a sense of urgency. If you don’t grab it now, you might not get the chance later.

This FOMO (fear of missing out) drives collectors to trade, resell, and hunt across platforms just to find the exact Labubu they want. Some rare versions even fetch high prices in secondary markets, adding an investment layer to the obsession.

Where to Get Your Own Labubu

Ready to join the craze? Whether you're starting your collection or looking for a rare piece to complete it, you can find Labubu figures HERE

POP MART - The Monsters

Final Thoughts: Why the Obsession Is Real

So, why is everyone obsessed with Labubu?

1. Because it hits all the right notes

2. Unique, eye-catching design

3. Thrill of the blind box surprise

4. Scarcity and collectibility

5. Emotional connection

6.  Social media hype

7. A touch of nostalgia with a twist of art

In a world where trends come and go, Labubu has carved out a space that feels both fresh and timeless. Whether you're a seasoned collector or just discovering the joy of designer toys, one thing’s for sure Labubu isn’t just a toy. It’s a vibe.